As anyone who has ever attempted to run a marketing campaign for a health insurance broker will tell you, selling health insurance is not easy, the chances of success are minimal and the costs are overwhelming.
It's fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
With a limited amount of high traffic keywords, smaller health insurance companies are finding themselves up against the larger corporations and they are experiencing difficulty keeping up with their rivals. At between $9 and $15 per click the expense can easily put them out of the running as far as a cost effective business is concerned.
Traditional search engine optimization (SEO) holds no guarantee of the eagerly anticipated ranking in the organic listings in the search engine and it takes a long time to get where you want to go. The competition, even in the organic listings is sometimes quite brutal and the small health insurance company will find themselves in a dilemma facing well established domains belonging to huge insurance corporations, thousands of back links and so on and so forth.
With the introduction of universal search in the search engines everything changed a little bit. There is a whole new Internet world out there, that has tons of traffic. The best example is You Tube which even though it is a video sharing sites has surpassed Yahoo as a search engine.
You will find shopping, video, blogs and news sources as a result of carrying out a universal search and these come in all manner of formats for the benefit of the consumer.
That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.
John Harvey helps health insurance brokers to display their expertise in videos: Ohio Individual Health Insurance and Ohio Health Insurance Quote
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